Why You Need To Think About Your Online Presence When Job Hunting

Why You Need To Think About Your Online Presence When Job Hunting

In this modern, technological age, we all have an online presence. There is a whole host of social media platforms out there; Facebook, LinkedIn, Twitter, and so on. But have you thought about how your online presence can affect your job search? Take, for example, the 2010 study which showed that 90% of prospective employers Google candidates before deciding whether to call them for interview. And 46% of these recruiters found what they call a ‘digital deal-breaker’; an ethical violation, a falsified employment history, or an undisclosed conviction, and eliminated the candidate from their recruitment pool. And this is why your social media presence is important.

An online presence can be a positive thing and, if managed correctly, can be used to supplement your CV and actually aid you in your job search. In the same 2010 study they discovered that 80% of executive recruiters said that a candidate’s job prospects improved when they found positive information about them online. There’s a very simple reason for this. Your social media footprint gives an employer the opportunity to see what you’re really passionate about, to see where your interests lie, and how you manage your work/life balance. If properly managed it can be the difference between a recruiter looking at a cold, blank CV and looking at a real human being who will fit into their company.

And so, with this in mind, we at KennedyPearce have put together our top tips for making sure that your social media presence is working for you.

1)     Your Facebook profile should be kept private – this is the place where you can post about travel plans and parties and all of those things, but prospective employers don’t need to see it.

2)     Focus on your LinkedIn account – don’t put personal information on there, and don’t badmouth recruitment teams or companies where you had an unpleasant interview experience, because other employers will see this, and it will only reflect badly on you.

3)     Connect as much as possible – this means adding people to your connections, but also joining LinkedIn groups that are relevant to your industry. Post in these groups, introduce yourself, add links to interesting articles, and make sure you follow up on any comments to keep the conversation flowing.

4)     Make sure that your online CV, be it on LinkedIn or any of the other job search websites, is up to date and that is matches the CV that you are sending to prospective employers. Try to use keywords in your online profile, because some employers will use the advanced search function, looking for people with a specific job title.


5)     Use Twitter – Twitter can be an amazing asset in making you stand out from the crowd. So make sure that you’re following recruiters and relevant people in the industry, retweet them and respond to their tweets if you have something to add, and tweet links to relevant articles to demonstrate your interest in the industry.

Make sure that you get involved in the world of social media because everything can have an impact on your job search and an online presence will be most useful when you keep this in mind and post accordingly.

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