An exciting opportunity has become available working as a Content Manager, within the Marketing team, for a Global Financial Services company.

This is a permanent Hybrid role looking at 1 / 2 days per week in the office.

The purpose of the Content Manager is to build deliver and own a compelling calendar of content to raise brand awareness and support generation activity across its multiple service lines.

Responsibilities

• Work with Marketing leads to develop and implement a global content strategy to support the multiple service lines.
• Create, edit, and promote high-quality, multi-channel content, drawing on internal and external creative and technical resources where appropriate.
• Management of the companies thought leadership programme including content production by working closely with both internal and external subject matter experts to produce and active and varied content calendar.
• Work with internal teams and agencies to create and manage PR opportunities.
• Create and implement best practise processes for social media planning and tracking.
• Support the Head of Communications to produce staff engagement and employee brand content for use internally.
• Assist with the implementation and localisation of global marketing campaigns.
• Assist the team with PR and 3rd party events/webinar activities, including building target media lists, press releases etc.
• Be a brand guardian ensuring all output is consistently on brand.
• Create a robust content evaluation process for measuring and tracking performance of content.
• Monitor industry and market news and current affairs in relevant markets and sectors to inform content development.

Skills and Experience

• 3+ years content marketing experience within a Financial/Professional Services company is required.
• Excellent English communication skills- an understanding of what works well on the web, social media, email and in print.
• Experience producing thought leadership content.
• Creative mindset with an understanding of how to communicate visually and bring ideas to life in a variety of mediums.
• Ability to coordinate projects managing multiple projects and stakeholders to a deadline.
• Strong understanding of marketing analytical tools and hands on experience of using marketing systems: CRM, CMS, Google Analytics, marketing automation and email software.
• Knowledge of optimising content for SEO.
• Design and print management experience would be an advantage

This is a permanent role looking to pay up to £60,000 based on experience. This is a hybrid role working 1 / 2 days in the office per week.