W1siziisimnvbxbpbgvkx3rozw1lx2fzc2v0cy9lzw5uzwr5ugvhcmnll2pwzy9iyw5uzxitzgvmyxvsdc12mi5qcgcixv0

Digital Marketing Executive

  • Location

    Docklands, London

  • Sector:

    Operations & Middle Office

  • Job type:

    Permanent

  • Salary:

    £25000 - £28000 per annum

  • Contact:

    Will Goodman

  • Job ref:

    Digital Marketing_1625058723

  • Published:

    about 1 month ago

My Client are an FCA authorised international payments company at the early stages of the next stage in their growth journey. Recently acquired by a renowned private equity group, our ambition is to become the leading foreign exchange and international payments company in the UK.

As a Digital Marketing Executive, you will assist with a wide range of digital marketing activities. With the support of the Head of Digital, you will develop and execute the email marketing strategy. You will work with our content team, adding and updating articles on the website, making sure content is fully optimised for Search Engines. You will regularly create, post and analyse social media updates, and you will also work closely with internal teams to make sure our eCRM processes are working effectively.

Responsibilities:

  • Email Marketing: The creation, sending and analysis of marketing emails using our marketing platform.
  • eCRM: Managing the automation of regular contact communications, ensuring that leads flow through the CRM pipeline effectively - managing workflows, lists and automated processes.
  • Digital content management: Updating websites and adding search optimised content.
  • Conversion Rate Optimisation: Setting up website experiments using optimisation software to improve website user experience.
  • SEO: A good understanding of technical SEO best practice such as link building, keyword analysis etc
  • GTM / Tag Management -management and deployment of tags using Google Tag Manager

Key skills:

  • Experience utilising CRM platforms and marketing automation tools
  • Expertise in all things email marketing: A talent for creative that gets clicks
  • Knowledge of CMS tools and how to update website content
  • Experience with CRO tools and creating tests to improve performance
  • Strong Excel knowledge and data analytic skills
  • Business orientated and results driven

You'll also:

  • Work well under pressure
  • Be well organised and good at communicating results and insights
  • Pro-active at suggesting new approaches to improve performance
  • Have proven experience of working in a similar role
  • Be flexible, independent yet a strong team player, keen to take responsibility

Software:

  • Microsoft Office
  • Google Analytics
  • SEM Rush
  • Microsoft Dynamics or experience utilising CRM platforms and marketing automation tools
  • Content Management: A good understanding of WordPress
  • You may also have used Google Optimize, VWO, Mixpanel, HotJar or similar CRO tools

Benefits

We have a range of really exciting benefits, to name a few...

  • 25 days Annual leave, with a chance to purchase up to 5 additional days
  • 24/7 GP, counselling and Psychotherapy sessions for all members and their direct families
  • Cycle to work scheme
  • Employee Assistance Programme
  • Pension
  • Generous maternity leave
  • 4x Life Assurance
  • Access to a wide range of Cash Plan services
  • Access to Pirkx, our amazing online benefits portal where you have a chance to win up to £3000 in a lotto draw and access a range of discounts to use in shops and restaurants and much much more!

  • Microsoft Dynamics or experience utilising CRM platforms and marketing automation tools
  • Content Management: A good understanding of WordPress
  • One of Google Optimize, VWO, Mixpanel, HotJar or similar CRO tool
  • Google Analytics
  • Google Tag Manager (GTM)
  • SEM Rush / aHrefs
  • Microsoft Office

We are Social