Job Title: Digital Marketing Manager (Maternity Cover) 12 Month FTC

Department: Marketing, London

Reporting to: Head of Digital Marketing

Purpose of the Role: Reporting to the Head of Digital Marketing, the Digital Marketing Manager is responsible for the ongoing development and management of company websites, social media management, all digital marketing activities for specific investment trusts, managing digital partnerships, regular analysis and reporting of digital activities, and the line management of a Digital Marketing Executive.

Key Responsibilities:

Website Management:

• Support the day-to-day running of the company website.
• Upload new content and create new pages.
• Brief the digital agency on new features and bug fixes as required.
• Ensure marketing and press campaigns are promoted through the website.
• Conduct regular website reviews to ensure content is up-to-date and identify areas for improvement.
• Brief the creative agency when new creative or imagery is needed.
• Work with the digital agency to identify CRO (conversion rate optimization) testing opportunities and implement identified improvements.
• Adhere to SEO best practices when uploading and updating content.

Social Media Management:

• Develop and manage the company's presence on social media.
• Create and post content, including a bi-weekly LinkedIn newsletter.
• Optimize campaigns and manage the Hootsuite and Brandwatch platforms.
• Report on social media performance.

Digital Marketing for Specific Investment Trusts:

• Manage the website, email marketing, event promotion/support, reporting, and PPC for specific investment trusts.
• Work closely with the Chief Marketing Officer on these tasks.

Digital Partnerships:

• Activate digital partnerships across appropriate channels.
• Collaborate with the Chief Marketing Officer and key partners.

Support and Collaboration:

• Assist with other digital marketing activities as required.
• Send marketing emails and support broader marketing initiatives.

Line Management:

• Manage and support the development of the Digital Marketing Executive.

Regulatory Responsibilities:

• Comply with the FCA's Senior Managers and Certification Regime as applicable.
• Adhere to the Conduct Rules: act with integrity, due care, skill, and diligence; be open and cooperative with regulators; treat customers fairly; observe market conduct standards; deliver good outcomes for retail customers.
• Keep up to date with regulatory updates and ensure compliance in work.

Risk Management:

• Be aware of and manage risks to the firm and its clients.
• Communicate changes or new risks throughout the firm as appropriate.
• Involve line management and the Chief Risk Officer as necessary.

Experience:

• Ideally, two years of experience in a digital marketing role.
• Experience using Sitecore is advantageous but not required.

Regulatory Knowledge:

• Knowledge of the products offered by the firm and the significance of being a regulated firm.
• A good understanding of the FCA's Senior Managers and Certification Regime and its relevance to the role.
• Familiarity with the rules, regulations, policies, and procedures as set out in key company policies.