An exciting opportunity has become available working as a Digital Marketing Officer for a large Housing Association.

As a Digital Marketing Officer, you will help manage and deliver the Group's digital marketing activities tools, and projects, including social media and email.

Responsibilities

• Manage the proactive digital marketing calendar to produce and align content and campaigns with the needs of the audience, business, and channels.
• Source, design, and write engaging content for all digital marketing channels, (internal and external), including social media, email, intranet, and websites.
• Collaborate with colleagues in the Communications team for internal and external campaigns.
• Manage and deliver the Groups social media presence, including the content marketing plans across branded accounts, monitoring, reporting, and managing reactive conversations with customers and stakeholders.
• Manage the email service provider platform, including design/artwork, building templates, testing, and deployment.
• Managing data and segmentation for digital campaigns within CRM.
• Leading on digital campaigns in collaboration with colleagues for projects that require email marketing expertise.
• Ensuring consistency across touchpoints for email campaigns, including creating landing pages, optimizing journeys, and creating copy and content needed for other channels.
• Maintain a corporate email marketing calendar.
• Analyse customer journeys to create digital messaging opportunities that convert, retain, and reactivate customers' use of the companies' digital services and other marketing goals.
• Advise and support departments to increase their understandings of the tools and requirements for successful digital marketing campaigns.
• Contribute towards the continuous improvement of the companies' digital marketing tools and platforms
• Act as point of contact for various digital marketing tools, including SMS, events, paid-for placements, and monitoring tools.
• Assist to work with Change & IT to solve any technical issues and facilitate requests from internal stakeholders, ensuring they are kept informed throughout.
• Ensure regular reporting and analysis of digital marketing activities, including a test and learn approach to optimization, using tools such as Google Analytics, to provide customer insight and understanding of performance and input into digital marketing strategies.
• Take ownership of data compliance for marketing purposes and to keep up to date with current trends and advise on new developments, legislation, and tools.
• Maintain standard approaches and processes for customer contact across all digital marketing activities, including social media and public-facing email accounts

Skills and Competencies

• Good knowledge and experience of using email for marketing and communications purposes.
• Basic experience of working with an ESP or digital marketing platform.
• Excellent copywriting, editing, and proofreading skills.
• Good design/brand management skills, including Adobe Creative Suite and Taxi for Email.
• Social Media knowledge and the ability to create and deliver a campaign along with monitoring and reporting on performance.
• Experience of writing reports and developing processes and procedures.
• Extensive knowledge and experience in an email marketing campaign, managing and delivering activities and projects as a subject matter expert.
• Solid experience working with a leading ESP or digital marketing platform.
• Intermediate skills and experience of using Google Analytics
• Hands on CRM and eCRM experience.
• Experience using a web content management system.
• Knowledge in HTML for email, design, and usability
• Good written and verbal communication.
• Strong attention to details

This is primarily working from home but attending the office once a fortnight.

All equipment will be provided.

DBS cleared

This is an 8-week temporary contract that could potentially be extended.

Hourly rate of £19.00. Based in W2.