W1siziisimnvbxbpbgvkx3rozw1lx2fzc2v0cy9lzw5uzwr5ugvhcmnll2pwzy9iyw5uzxitzgvmyxvsdc12mi5qcgcixv0

Digital Marketing Officer

  • Location

    West End, London

  • Sector:

    HR & Executive Support

  • Job type:

    Temporary

  • Salary:

    Negotiable

  • Contact:

    Steven Hughes

  • Job ref:

    SH DigMar_1629383228

  • Published:

    about 1 month ago

  • Duration:

    8 weeks

An exciting opportunity has become available working as a Digital Marketing Officer for a large Housing Association.

As a Digital Marketing Officer, you will help manage and deliver the Group's digital marketing activities tools, and projects, including social media and email.

Responsibilities

  • Manage the proactive digital marketing calendar to produce and align content and campaigns with the needs of the audience, business, and channels.
  • Source, design, and write engaging content for all digital marketing channels, (internal and external), including social media, email, intranet, and websites.
  • Collaborate with colleagues in the Communications team for internal and external campaigns.
  • Manage and deliver the Groups social media presence, including the content marketing plans across branded accounts, monitoring, reporting, and managing reactive conversations with customers and stakeholders.
  • Manage the email service provider platform, including design/artwork, building templates, testing, and deployment.
  • Managing data and segmentation for digital campaigns within CRM.
  • Leading on digital campaigns in collaboration with colleagues for projects that require email marketing expertise.
  • Ensuring consistency across touchpoints for email campaigns, including creating landing pages, optimizing journeys, and creating copy and content needed for other channels.
  • Maintain a corporate email marketing calendar.
  • Analyse customer journeys to create digital messaging opportunities that convert, retain, and reactivate customers' use of the companies' digital services and other marketing goals.
  • Advise and support departments to increase their understandings of the tools and requirements for successful digital marketing campaigns.
  • Contribute towards the continuous improvement of the companies' digital marketing tools and platforms
  • Act as point of contact for various digital marketing tools, including SMS, events, paid-for placements, and monitoring tools.
  • Assist to work with Change & IT to solve any technical issues and facilitate requests from internal stakeholders, ensuring they are kept informed throughout.
  • Ensure regular reporting and analysis of digital marketing activities, including a test and learn approach to optimization, using tools such as Google Analytics, to provide customer insight and understanding of performance and input into digital marketing strategies.
  • Take ownership of data compliance for marketing purposes and to keep up to date with current trends and advise on new developments, legislation, and tools.
  • Maintain standard approaches and processes for customer contact across all digital marketing activities, including social media and public-facing email accounts

Skills and Competencies

  • Good knowledge and experience of using email for marketing and communications purposes.
  • Basic experience of working with an ESP or digital marketing platform.
  • Excellent copywriting, editing, and proofreading skills.
  • Good design/brand management skills, including Adobe Creative Suite and Taxi for Email.
  • Social Media knowledge and the ability to create and deliver a campaign along with monitoring and reporting on performance.
  • Experience of writing reports and developing processes and procedures.
  • Extensive knowledge and experience in an email marketing campaign, managing and delivering activities and projects as a subject matter expert.
  • Solid experience working with a leading ESP or digital marketing platform.
  • Intermediate skills and experience of using Google Analytics
  • Hands on CRM and eCRM experience.
  • Experience using a web content management system.
  • Knowledge in HTML for email, design, and usability
  • Good written and verbal communication.
  • Strong attention to details

This is primarily working from home but attending the office once a fortnight.

All equipment will be provided.

DBS cleared

This is an 8-week temporary contract that could potentially be extended.

Hourly rate of £19.00. Based in W2.

We are Social