Marketing Executive
The Role:

• Supporting the Commercial Marketing Manager
• Deliver global marketing campaigns
• Campaigns for Luxury advertising business.
• Supporting the commercial lead generation and nurturing programme.

The role:

• Support the Marketing Manager to deliver advertiser-facing lead generation campaigns across email, digital advertising and other channels as appropriate.
• Build relationships across the business - notably with Design, CRM, Customer Services and Sales colleagues - to ensure that all campaigns are scheduled and delivered on time, and that leads are followed-up on promptly.
• Work with the Senior Marketing Manager to create content to drive the lead nurturing and lead generation efforts for the commercial programme.
• Work with the Marketing Manager to constantly review and optimise the commercial lead generation strategy and processes.
• Work closely with Sales heads to plan and deliver lead generation campaigns to drive advertising revenue for exec-appointments.com, as well as event and course revenue for the Non Executive Directors' Club.
• Plan and deliver multi-channel digital campaigns to drive high-quality, relevant candidate traffic and optimise these campaigns to ensure that the candidates being driven to the site match the jobs posted.
• Work with the Marketing Manager and Head of Advertising Sales to provide all required sales tools, media kit, lead generation, client communications, up-to-date site and audience stats.

The candidate - Essential

• A proven track record (~2 years) in a commercially-focused Marketing role.
• CRM and marketing automation experience (Ideally Salesforce and Pardot).
• Ability to construct a marketing strategy.
• Experience in the latest digital marketing methods and trends.
• Demonstrated experience in managing relationships with multiple internal stakeholders and agency relationships (internal or external).
• Excellent communication and interpersonal skills.
• A pro-active outlook and willingness to take the initiative and suggest improvements to current work practices.
• Ability to "make a difference" by liaising with and gaining buy-in from various parties.
• Meticulous eye for detail.
• Excellent creative judgement & copy-writing skills.
• Ability to manage multiple projects, ensuring all deadlines are met and service levels are maintained.
• Self starter with high energy and initiative.
• Ability to work effectively across departments and within the Marketing team.
• Demonstrate capability with data handling.