Marketing Executive

An exciting opportunity has become available as a Marketing Executive for a National Insurance company.

This is a permanent hybrid role, 2/3 days per week in their office based in the City of London.

As the Marketing Executive you will be responsible for a wide range of marketing activities across the whole marketing mix. Working closely with the Marketing Manager to meet business and marketing objectives through co-ordinated marketing and sales strategy.

Responsibilities as Marketing Executive

• Assist with the email marketing platform, from EDMs to database management and maintenance, and ensuring all data is GDPR friendly.
• Assist in the creation of reports around the analysis, tabulating and summarising of the results of digital campaigns, thought leadership and search optimisation.
• Work across Internal Communications, distributing announcements and posting to the intranet on a timely basis, including obtaining and tracking stakeholder signoff.
• Assist in keeping the social media feeds active and updated regularly.
• Assist with videos and webinars when required.
• Help the sales team by creating materials to use in sales pitches/cold calling or raising awareness of new products.
• Create tenders/invitations/adverts/bulletins using Adobe InDesign/Illustrator.
• Help with the sourcing and maintaining relationships with preferred suppliers for printing, event supply and branded materials.
• Conduct customer research, MI and customer insight as directed by Marketing Managers.
• Keep track of marketing work under way for each business unit and help ensure timely delivery.

Skills and Experience

• Marketing related software experience (e.g., Salesforce, HubSpot, SEMrush, and MS Office)
• Organised, proactive and driven
• A team player, willing to get involved.
• Knowledge of UK and EU data protection and best market practise.
• Experience within event creation and management ranging form small bespoke events to large scale conferences and exhibitions.
• Confident in speaking with senior stakeholders within the business and willing to give advice.
• Some digital marketing and knowledge around PPC campaigns required with the ability to understand SEO and PPC and their role in achieving marketing objectives.
• Experience in monitoring performance and demonstrating ROI using Google Analytics and similar programs.
• Some experience around copy editing and occasional copywriting.

This is a permanent role, paying £35,000 - £40,000 based on experience with a discretionary performance bonus. This is a hybrid role, with 2/3 days per week in their office based in the City of London.