Online Marketing Executive

Posted 29 April 2021
Salary £30000 - £32000.00 per annum
Location
Job type Permanent
Discipline HR & Executive Support
ReferenceBBBH17060_1619689589
Contact NameTracy Freeman

Job description

My Client are a Global Serviced Work space provider with exposure internationally, who are on the hunt for a diligent and hard-working Online Marketing Executive to join their lovely Digital team!

Duties & Responsibilities

Social Media (30%)

  • Implement the social media marketing strategy for the Group of Companies
    * Execution of social media activities (i.e., tweeting, sharing, engaging, liking, increasing social reach & exposure) via Sprout Social and direct on platforms
    * Communicating in a professional, but unique "voice" in-line with each brand's personality and target market
    * Shoot and edit content including promotions, client events, in-centre footage and other engaging imagery
    * Distributing Group website articles and content via social media to promote USPs
    * Conduct competitive analysis studies on competitors, including digital footprint analysis
    * Run Paid Social Advertising campaigns (LinkedIn, Facebook & Instagram)

Email & Digital Campaigns (30%)

  • Create and send email campaigns to promote all group brands on a monthly basis
    * Monitor and report on campaigns
    * Build internal databases and run third party sponsored eshots
    * Manage and run digital campaigns

Website & Search Engine Marketing (30%)

  • Daily website maintenance including page updates & SEO implementations
    * Weekly PPC report
    * Work with third parties to create and maintain new digital platforms and websites
    * Monitor online broker websites to ensure we are being marketed correctly

Skills Required

  • Knowledge of digital trends and a passion for online media
    * Excellent knowledge and experience with Social Media Management including platforms such as Sprout Social
    * Understanding of SEO principles
    * Good knowledge of website administration including WordPress
    * Experience in email campaign software