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Online Marketing Executive
- Posted 29 April 2021
- Salary £30000 - £32000.00 per annum
- Location
- Job type Permanent
- Discipline HR & Executive Support
- ReferenceBBBH17060_1619689589
- Contact NameTracy Freeman
Job description
My Client are a Global Serviced Work space provider with exposure internationally, who are on the hunt for a diligent and hard-working Online Marketing Executive to join their lovely Digital team!
Duties & Responsibilities
Social Media (30%)
- Implement the social media marketing strategy for the Group of Companies
* Execution of social media activities (i.e., tweeting, sharing, engaging, liking, increasing social reach & exposure) via Sprout Social and direct on platforms
* Communicating in a professional, but unique "voice" in-line with each brand's personality and target market
* Shoot and edit content including promotions, client events, in-centre footage and other engaging imagery
* Distributing Group website articles and content via social media to promote USPs
* Conduct competitive analysis studies on competitors, including digital footprint analysis
* Run Paid Social Advertising campaigns (LinkedIn, Facebook & Instagram)
Email & Digital Campaigns (30%)
- Create and send email campaigns to promote all group brands on a monthly basis
* Monitor and report on campaigns
* Build internal databases and run third party sponsored eshots
* Manage and run digital campaigns
Website & Search Engine Marketing (30%)
- Daily website maintenance including page updates & SEO implementations
* Weekly PPC report
* Work with third parties to create and maintain new digital platforms and websites
* Monitor online broker websites to ensure we are being marketed correctly
Skills Required
- Knowledge of digital trends and a passion for online media
* Excellent knowledge and experience with Social Media Management including platforms such as Sprout Social
* Understanding of SEO principles
* Good knowledge of website administration including WordPress
* Experience in email campaign software