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CRM Executive

  • Location

    City of London, London

  • Sector:

    HR & Executive Support

  • Job type:

    Permanent

  • Salary:

    £28000.00 - £30000.00 per annum

  • Contact:

    Abigail Benham

  • Contact email:

    Abigailb@kennedypearce.com

  • Job ref:

    BBBH16652_1603702968

  • Published:

    about 1 month ago

My Client are a Global Foreign Exchange firm, looking to hire a CRM Executive This role is based in the heart of the City of London but offering remote working.


The ideal candidate must come from a Financial Services background.


You will execute and support their CRM activities across Europe, South America & Middle East territories.


Key Responsibilities as CRM Executive:

  • Manage customer databases, segmentation and data protection preferences to effectively manage CRM activity and create personalised and automated marketing campaigns
  • Build relevant newsletter, lifecycle, abandonment and automated trigger journey campaigns based on data analysis
  • Create and monitor behavioural segments of our customers and create campaigns
  • Develop leads and prospects into customers
  • Develop SMS and retargeting campaigns
  • Ensures all communications with the customer or prospect use optimal marketing messages and branding
  • Work closely with CRM Manager and rest of marketing team, to plan and develop ideas for content, imagery, and graphics
  • Constantly tests and monitors CRM campaigns to improve KPIs


Skills & Experience of the CRM Executive:

  • Financial Services experience
  • 1-2 years strong CRM experience
  • Experience using Marketing Cloud
  • Experience using Salesforce
  • HTML coding experience advantageous


Perks of working here as a CRM Executive:

  • Incredible development and progression programmes
  • Flexible working (working from home, flexi-time)
  • High-end benefits and bonuses
  • A friendly and dynamic working environment

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