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CRM Executive - Dubai

  • Location

    Dubai, United Arab Emirates

  • Sector:

    HR & Executive Support

  • Job type:

    Permanent

  • Salary:

    Up to £50000.00 per annum

  • Contact:

    Tracy Freeman

  • Contact email:

    Tracy@kennedypearce.com

  • Job ref:

    BBBH16924_1614780947

  • Published:

    9 months ago

CRM Executive - Dubai based

My Client who are a Major player within the Foreign Exchange World are looking to hire a CRM Executive to work in their Dubai Offices.

You will execute and support their CRM activities across Asia territories. We are looking for a CRM Executive with in-market experience who is comfortable juggling multiple priorities at once, who can bring experience of the right mix of paid marketing channels to utilise within the different countries.

Key Responsibilities:

  • Manage customer databases, segmentation and data protection preferences to effectively manage CRM activity and create personalised and automated marketing campaigns
  • Build relevant newsletter, lifecycle, abandonment and automated trigger journey campaigns based on data analysis
  • Create and monitor RFM and behavioural segments of our customers and create campaigns to maximise opportunity, improve retention and build LTV
  • Develop leads and prospects into customers
  • Develop SMS and retargeting campaigns
  • Ensures all communications with the customer or prospect use optimal marketing messages and branding, to increase engagement, encourage repeat business, develop brand loyalty, and ultimately drive revenue - creating an effective customer journey
  • Works closely with CRM Manager and rest of marketing team, to plan and develop ideas for content, imagery, and graphics, and use these to create inspiring marketing campaigns
  • Constantly tests and monitors CRM campaigns to improve KPIs
  • Manages external and internal designers to produce marketing collateral for marketing campaigns, ensuring that brand and tone are consistent and effective

Skills & Experience:

  • Experience using Marketing Cloud
  • Experience using Salesforce
  • Strong CRM experience
  • HTML coding experience advantageous
  • Experience of planning and executing marketing campaigns within a CRM environment
  • Excellent communication skills to maintain relationships with various internal and external stakeholders

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