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CRM Manager

  • Location

    City of London, London

  • Sector:

    HR & Executive Support

  • Job type:

    Permanent

  • Salary:

    £45000 - £50000 per annum + Plus Benefits

  • Contact:

    Kayley Whybrow

  • Job ref:

    KWCRM_1634631771

  • Published:

    about 2 months ago

Our client an established FX company are seeking a CRM Manager to lead their Global CRM strategy. As CRM Manager you will work with Sales, Content, Data and Digital Marketing developing a plan to achieve revenue, profitability and client goals for retention.

The Perfect candidate will have experience leading a team to provide commercial goals and comfortable working with technical peers to determine advanced CRM solutions.

Responsibilities

  • Provide CRM strategy and develop a plan to meet agreed financial and client KPIs
  • Use analytics and performance reports to ensure CRM activity is planned following trade goals, identifying areas of opportunity and risk along with corrective actions to address performance
  • Oversee the CRM team, manage prioritisation and resource planning to ensure deliverables are completed and observing brand guidelines.
  • Ability to work with campaigns in multiple languages/regions
  • Use customer insight to establish new opportunities for user journeys, segmentation and personalisation so that we continue to provide relevant experiences for our clients and leads
  • Partner with Data teams on test design, optimisation and roll-out of new features, measuring results and providing recommendations for next steps
  • Work with our Performance Marketing Lead with analysis and implement actions based on data insights
  • Partner with the wider Marketing department based in London and Dubai
  • Partner with 3rd parties across the CRM tech stack to ensure adoption of new features and roadmap development.

Skills & Experience

  • Marketing Cloud Specialist (Admin Level)
  • Experience using Salesforce
  • Financial regulation knowledge (FCA,SCB,FSC etc)
  • Ability to problem solve on the fly
  • Multi language skills advantageous
  • HTML and amp-script advantageous
  • Experience of planning and executing marketing campaigns within a CRM environment
  • Excellent communication skills to maintain relationships with various internal and external stakeholders
  • Ability to work autonomously as well as collaboratively, in an enthusiastic and diverse team
  • Excellent time management and multitasking skills to produce campaigns on time
  • You will have experience and gained valuable skills in developing campaign plans, sourcing and analysing data and using a varied stack from Excel to Tableau
  • Positive, enthusiastic problem solver who relishes a challenge and can thrive in a fast-paced environment
  • Able to work under pressure and adapt to an evolving environment and industry

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