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Customer Relationship Management Executive

  • Location

    City of London, London

  • Sector:

    HR & Executive Support

  • Job type:

    Permanent

  • Salary:

    Up to £30000.00 per annum

  • Contact:

    Tracy Freeman

  • Contact email:

    Tracy@kennedypearce.com

  • Job ref:

    BBBH16639_1603122836

  • Published:

    about 1 month ago

My Client who are a Major player within the Foreign Exchange World are looking to hire a CRM Executive. They have a Global presence, but this role will be based in their stunning office in the heart of the City but offering agile working.

You will execute and support their CRM activities across Europe, South America & Middle East territories. We are looking for a CRM Executive with in-market experience who is comfortable juggling multiple priorities at once, who can bring experience of the right mix of paid marketing channels to utilise within the different countries.

Key Responsibilities:

  • Manage customer databases, segmentation and data protection preferences to effectively manage CRM activity and create personalised and automated marketing campaigns
  • Build relevant newsletter, lifecycle, abandonment and automated trigger journey campaigns based on data analysis
  • Create and monitor RFM and behavioural segments of our customers and create campaigns to maximise opportunity, improve retention and build LTV
  • Develop leads and prospects into customers
  • Develop SMS and retargeting campaigns
  • Ensures all communications with the customer or prospect use optimal marketing messages and branding, to increase engagement, encourage repeat business, develop brand loyalty, and ultimately drive revenue - creating an effective customer journey
  • Works closely with CRM Manager and rest of marketing team, to plan and develop ideas for content, imagery, and graphics, and use these to create inspiring marketing campaigns
  • Constantly tests and monitors CRM campaigns to improve KPIs
  • Manages external and internal designers to produce marketing collateral for marketing campaigns, ensuring that brand and tone are consistent and effective

Skills & Experience:

  • Experience using Marketing Cloud
  • Experience using Salesforce
  • Strong CRM experience
  • HTML coding experience advantageous
  • Experience of planning and executing marketing campaigns within a CRM environment
  • Excellent communication skills to maintain relationships with various internal and external stakeholders

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