Digital Marketing Executive

Posted 31 March 2020
Salary £28000.00 - £32000.00 per annum
Location
Job type Permanent
Discipline HR & Executive Support
ReferenceBBBH16294_1585670400
Contact NameAbigail Benham

Job description

Digital Marketing Executive
£30,000
City of London

My Client are an International Trading business based in the heart of the City, on the hunt for a proactive, creative and digital-minded Marketing Executive to join their incredible team of 5 on a permanent basis.
You must have Digital Marketing Experience in a financial services environment, ideally globally.
We're looking for a candidate with in-market experience who is comfortable juggling multiple priorities at once.


Responsibilities as a Digital Marketing Executive:

  • Manage our ongoing marketing campaigns by working with local offices and suppliers
  • Manage and optimise lead generation that impact all stages of the customer journey
  • Deliver regular campaign analysis drawing on relevant reports including (but not limited to) Google Analytics, email data, campaign metrics KPI reports and social data analysis. Analyse campaign activity and ensure lessons learnt are applied to future campaigns
  • Work with the web team to enhance the webpages and actively monitor and improve SEO performance
  • Manage and develop all campaign elements including but not limited to ads, PPC campaigns, blogs, infographics, print, events, sponsorship, CRM, email communications, video, social media and SEO optimisation, utilising internal and external resources as appropriate
  • Work with Salesforce & Marketing Cloud to help optimise client journeys
  • Uncover trends and share relevant insight with Senior Management


Experience the Digital Marketing Executive should have:

  • Experience in using WordPress
  • Experience with Google Analytics
  • Experience using Salesforce
  • Experience using Marketing Cloud
  • Multi language skills advantageous


Perks of working for this Client:

  • Flexible / agile working
  • Incredible progression programmes and development through the business
  • Friendly, fun working environment