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Marketing Automation Specialist

  • Location

    London, England

  • Sector:

    HR & Executive Support

  • Job type:

    Permanent

  • Salary:

    Up to £45000.00 per annum

  • Contact:

    Tracy Freeman

  • Contact email:

    Tracy@kennedypearce.com

  • Job ref:

    BBBH16543_1599734207

  • Published:

    3 months ago

Marketing & Marketing Automation Specialist - Inbound

Our Financial services Client is looking for a data driven experienced Inbound Marketing Manager to join their dynamic and innovative team. This is an exciting and varied role which will suit someone who is passionate about financial services, technology, optimisation and inbound marketing. As Inbound Marketing Manager, you'll play a vital role working with their Head of Marketing, SEO and content team to define, implement and optimise our inbound marketing funnel.

Main Duties:

  • Map & own the customer journeys within HubSpot, creating campaigns and workflows that support them from contact acquisition to retention
  • Optimise their marketing's conversion paths and rates overall and drive marketing-qualified leads for their sales team
  • You'll be responsible for end-to-end management of campaigns from data segmentation and A/B testing of emails through to deployment, post-campaign analysis
  • Using marketing automation tools (e.g. Hubspot) to create, test and optimise campaign production, across emails, landing pages, logic-building and reporting
  • Build out and optimize their marketing automation (email) and lead nurturing processes through email, content, and social channels
  • Managing key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms

Must Haves:

  • Previous experience working closely with CRM, email marketing and marketing automation systems, inbound marketing, A/B testing and web analytics
  • Have a track record of demonstrable results through testing and deploying effective email campaigns across different channels
  • Proficient in setting up marketing automation and email systems (e.g. HubSpot) and integrating those systems with other technologies
  • Experience with the following is essential; Adobe, Adobe Analytics, Google Analytics, Google AdWords, Google Tag Manager and Audience targeting
  • Working knowledge of at least one paid marketing channel (search, retargeting, social network advertising) and content distribution and placement networks like Google audience network

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