My client, a Professional Services firm, are looking for a Marketing Data Analyst to support the marketing team. You will be extracting and manipulating marketing data to evaluate efficiency of different marketing channels. You will also be working on a wide range of data including data mining, customer insights, competitor reports, data flows, integration and more. Please note, this role is based in City of London or Milton Keynes.
Main Responsibilities as a Marketing Data Analyst
Collect and analyse data to support sector plans and answer marketing briefs
Be able to perform valid and reliable market research
Support the marketing team with designing market research surveys and compiling / analysing results into a report
Interpret data intelligently, formulate reports, and make recommendations
provide analysis on market trends, competitor analysis, and catalogue findings for reports, proposals and marketing activity requirements
Support the marketing team with analysing and producing financial reports in excel
Analyse quantitative data to turn it into insights so the firm can improve performance marketing and customer experience metrics
Evaluating and improving business processes and products using accuracy and statistical methods
Identify and deliver opportunities to support the strategic direction through the better use of data and make recommendations
Work closely with other departments to prepare data-based decision-making
Conduct ad-hoc analysis to produce recommendations for operational measures
Qualifications and Skills needed to be a Marketing Data Analyst
Proven working experience as a Market Insight and Research Analyst with marketing related analytics work and performance reporting
A creative and inquisitive mindset with the ability to offer practical solutions to work situations, always questioning and considering more efficient/effective alternatives
Highly skilled in manipulating data in Excel for analytical purposes including knowledge and experience of advanced formulas, data transformation, handling large datasets, tables and formatting, conditional formatting etc.
Have strong IT skills and have knowledge of or be keen to learn statistical software packages
Confident presentation skills
What we can offer you as a Marketing Data Analyst
33 days holiday including bank holidays, plus the opportunity to buy up to 5 days
