Marketing Data Analyst

Posted 25 January 2023
Salary £49000 - £50000 per annum + plus amazing benefits
Job type Permanent
Contact NameAnna Curran

Job description

My client, a Professional Services firm, are looking for a Marketing Data Analyst to support the marketing team. You will be extracting and manipulating marketing data to evaluate efficiency of different marketing channels. You will also be working on a wide range of data including data mining, customer insights, competitor reports, data flows, integration and more. Please note, this role is based in City of London or Milton Keynes.

Main Responsibilities as a Marketing Data Analyst

  • Collect and analyse data to support sector plans and answer marketing briefs

  • Be able to perform valid and reliable market research

  • Support the marketing team with designing market research surveys and compiling / analysing results into a report

  • Interpret data intelligently, formulate reports, and make recommendations

  • provide analysis on market trends, competitor analysis, and catalogue findings for reports, proposals and marketing activity requirements

  • Support the marketing team with analysing and producing financial reports in excel

  • Analyse quantitative data to turn it into insights so the firm can improve performance marketing and customer experience metrics

  • Evaluating and improving business processes and products using accuracy and statistical methods

  • Identify and deliver opportunities to support the strategic direction through the better use of data and make recommendations

  • Work closely with other departments to prepare data-based decision-making

  • Conduct ad-hoc analysis to produce recommendations for operational measures

Qualifications and Skills needed to be a Marketing Data Analyst

  • Proven working experience as a Market Insight and Research Analyst with marketing related analytics work and performance reporting

  • A creative and inquisitive mindset with the ability to offer practical solutions to work situations, always questioning and considering more efficient/effective alternatives

  • Highly skilled in manipulating data in Excel for analytical purposes including knowledge and experience of advanced formulas, data transformation, handling large datasets, tables and formatting, conditional formatting etc.

  • Have strong IT skills and have knowledge of or be keen to learn statistical software packages

  • Confident presentation skills

What we can offer you as a Marketing Data Analyst

  • 33 days holiday including bank holidays, plus the opportunity to buy up to 5 days

  • Paid CSR time

  • Car lease scheme