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Marketing Manager - Dubai

  • Location

    City of London, London

  • Sector:

    HR & Executive Support

  • Job type:

    Permanent

  • Salary:

    £50000 - £60000.00 per annum

  • Contact:

    Tracy Freeman

  • Job ref:

    BBBH16875_1613129663

  • Published:

    12 days ago

Marketing Manager - Based in Dubai

An exciting opportunity has arisen for our growing FX client that are opening new offices in Dubai!

As Marketing Manager for Asia, you will be responsible for all Marketing activities across the South East Asia across China, Malaysia, Thailand and Vietnam. Work closely with the global teams to support the growth.

You will be responsible for localising central Marketing concepts and campaigns to meet the needs of the Asia market. You will be managing everything from brand activation activities to content marketing, demand generation and event management. You will be responsible for ensuring the brand is positioned well in our clients target audiences.

Your responsibilities will include:

  • Be the liaison between Global Marketing and the Asia team
  • Define and own the local marketing plans for each region
  • Work with local PR agencies and partners
  • Work with global and local CRM & SEO Teams
  • Manage Brand awareness and activation activities
  • Local event planning and execution
  • Content creation, localisation and transcreation
  • Local market research across Malaysia, Thailand, Vietnam and China
  • Be the local brand and communications ambassador
  • Regional social media management
  • Regional sales enablement implementing the strategy
  • Identify new partnership/network opportunities
  • Working across multiple brands within the group attracting both more traders and partners through local marketing plans
  • Own country metrics and reporting
  • Budget planning and management
  • Management of local based marketing specialists to help drive and implement the regional based marketing strategy

Who we're looking for

You would have worked as a Marketing Manager ideally in Financial Services or the CFD industry. You are knowledgeable and skilled in the discipline of Marketing and able to drive Marketing initiatives to build brand awareness as well as nurture leads. You are used to working close to sales representatives and know how to translate sales targets into marketing tactics.

Our ideal person

  • Has excellent people management skills within Marketing able to manage numerous team members across different marketing verticals
  • Project management skills and experience structuring small to big projects; you take responsibility and make decisions so it happens according to plan
  • Local knowledge of the South East Asia market
  • Excellent communication skills
  • Ideally is fluent in Thai, Malaysian or Vietnamese
  • Understanding and experience from using digital communication channels
  • You want to be part of a fast paced, growing company, where your ambition and contributions are critical

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