Our client an established global FX company are seeking a CRM Executive to join their established marketing team. As CRM Executive you will support on all email marketing activities across both EMEA and Latam regions.

As CRM executive you will report into the Global CRM Manager with a core focus on reporting and analytics as well as assisting with CRM campaign duties.

The ideal candidate will be a creative CRM Executive with FX experience and used to a fast-paced environment. Marketing Cloud experience is a necessity for this role.

The client are based in the City and offer a hybrid structure of working in the office 1/2 days per week.

Responsibilities for CRM Executive

• Reporting and analysis on campaigns to relevant stakeholders in the business to continually improve metrics across the wider marketing department
• Managing customer databases to effectively manage CRM activity and create personalised and automated marketing campaigns;
• Build relevant newsletter, lifecycle, abandonment and automated trigger journey campaigns based on data analysis
• Develop leads and prospects into clients
• Develop SMS, WhatsApp, push and retargeting campaigns
• Working closely with the CRM Manager and the rest of the marketing team, to plan and develop ideas for content, imagery and use these to create inspiring marketing campaigns

Skills & Experience for CRM Executive

• Strong experience using Marketing Cloud end to end
• Experience in developing campaign plans, sourcing and analysing data
• Experience using Salesforce
• Ability to create digital comms journeys
• Basic HTML and AMP script knowledge
• Experience of planning and executing marketing campaigns within a CRM environment
• Excellent communication skills to maintain relationships with various internal and external stakeholders